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On Sunday the 15th (September) Diets Don’t Work creator and keen kitesurfer Adam Atkinson took part in the Virgin Armada. This new charity event aimed to set the world record for the largest kitesurfing armada to continuously sail a one mile course. All funds and sponsorship raised will go to the RNLI, Virgin Unite and Snow Camp.
Richard Branson led the charge on the big day, having arrived by helicopter. He then roused the team with a great speech before the start. There was also a representative from the Guinness book of world records. 318 kite surfers completed the course (setting a new world record) and then sailed on to Pagham (14 miles), Littlehampton (24 miles) or Lancing (46 miles).
DDW personal trainer Adam Atkinson took part and with his two kite buddies completing the 14 mile course to Pagham in 47 minutes.
It was an amazing spectacle and Mr Branson hopes to see the event continue on a yearly basis.
We still need more donations to get Adam’s total up to the £1000 mark (only a little to go!) so every tenner helps!
To donate go to: http://uk.virginmoneygiving.com/dietsdontwork1
You can also read more on the virgin website with a statement from Richard Branson here.
..And then look at the BBC news page.