Adam Atkinson personal trainerAdam is the founder of Diets Don’t Work and has been the driver behind the Diets Don’t Work Method since 2004.  He is a Premier qualified advanced level 3 PT and member of the register of exercise professionals (REPS). He is qualified to train special populations including the elderly, diabetic, obese, pre and post-natal. A qualified nutritional therapist he has also writes a monthly column for the regional newspaper the Maidenhead Advertiser and has written over 500 articles on our blog page. These cover a wealth of topics from low-calorie cocktails to the infamous “timer of doom workout”, featured on the itunes app reps and sets. Adam has personally trained many of the success stories featured on our site including gold medalist and world record holder Diana.

Adam was born and raised in Barbados but returned to the U.K. for school and University. A first-team player at 4 different school sports, he went on to play rugby and squash at university level, and was the 1st XV player of the year as a fresher. Adam got seriously into extreme sports in Barbados, and can give excellent advice on most of these; he is currently a sponsored kitesurfer for Ozone kites UK. His extremely varied life experience and specialist weight loss know-how combine with a sharp wit for fun and effective training. He is also the owner (but not quite master!) of our mascots, black Labradors Wilson and Ryder, who attend as many sessions as they are allowed to, strictly in a supervisory role.

Desert Island Selection

Album: All That You Can’t Leave Behind by U2

Film: Finding Nemo

Food: Milk

Single luxury item: His guitar

Personal Training areas covered

Windsor Maidenhead Sunningdale AscotBracknell

Areas of specific expertise

Advanced nutrition – Weight loss – Kettlebells – Free weights – Fit for golf – Rowing – Interval training