Meet Our Personal Trainers

REPS LogoAll our Diets Don’t Work Personal Trainers are members of REPS (register of exercise professionals) at minimum level 3 certified advanced instructors, which means among the best expert qualified trainers in the UK. They are not only highly qualified but also chosen for their all-round experience and personality. They have in-depth knowledge of all aspects of fitness and are qualified to train special population groups such as pre and post natal, the elderly and those suffering from arthritis, high blood pressure or diabetes. But our trainers are also great characters with whom you can develop a rapport and who understand the factors that got you needing our help.

Adam Atkinson PT

Adam Atkinson

Founder of Diets Don’t Work, Adam is one of the most experienced and qualified trainers around, with a track record of amazing results.

Adam Atkinson is the founder of Diets Don’t Work and has been the driver behind the Diets Don’t Work Method since 2004.  He is a Premier qualified advanced level 3 PT and member of the register of exercise professionals (REPS). He is qualified to train special populations including the elderly, diabetic, obese, pre and post-natal. A qualified nutritional therapist he has also writes a monthly column for the regional newspaper the Maidenhead Advertiser. Adam has personally trained many of the success stories featured on our site including gold medalist and world record holder Diana.

Adam was born and raised in Barbados but returned to the U.K. for school and University. A first-team player at 4 different school sports, he went on to play rugby and squash at university level, and was the 1st XV player of the year as a fresher. Adam got seriously into extreme sports in Barbados, and can give excellent advice on most of these; he is currently a sponsored kitesurfer for Ozone kites UK. His extremely varied life experience and specialist weight loss know-how combine with a sharp wit for fun and effective training. He is also the owner (but not quite master!) of our mascots, black Labradors Wilson and Ryder, who attend as many sessions as they are allowed to, strictly in a supervisory role.

Desert Island Selection

Album: All That You Can’t Leave Behind by U2
Film: Finding Nemo
Single luxury item: His guitar

Areas of specific expertise

Advanced nutrition – Weight loss – Kettlebells – Free weights – Fit for golf – Rowing – Interval training

Personal Training areas covered

Windsor Maidenhead Sunningdale AscotBracknell

Annie Sealy

Annie Sealy

Highly qualified, passionate about martial arts and a dance professional, Annie has the knowledge and empathy to help you succeed.

Annie holds the Premier Global Dip PT and is an advanced REPS level 3 trainer. Annie is fun-loving and physical and is passionate about martial arts, especially Judo, so you better do what she says.  She was not a slim child and enjoyed sitting on other children, but slimmed up to become a dancer. Annie taught and danced professionally for 7 years, including classes for deaf children.

Annie believes that exercise and fitness can be life-changing. A firm believer in the Diets Don’t Work Method, she is enthusiastic and motivated and will use whatever it takes to enthuse clients into achieving their goals, whether it’s CV conditioning, weight loss, self-defence, aerobics or dance she’ll work with you to make it happen.

As a mother and busy trainer, she knows first hand the difficulty of fitting exercise into your daily or weekly routine when life just keeps getting in the way; healthy eating can also be hard to maintain on the go but Annie can give you real-world tips and guidance for lasting improvement.

Desert Island Selection

Album: Abbey Road by The Beatles
Movie: Amelie
Single luxury item: a landline

Areas of specific expertise

Kettlebells – Weight loss – Free weights – Circuit training –  Dance training

Personal Training areas covered

WindsorAscotMaidenhead

stephen hitchcock

Stephen Hitchcock

From an athletics background, Stephen’s clients enjoy his varied and enthusiastic approach. Multiple marathon finisher with broad range of interests and fun sense of humor.

Stephen has competed in middle distance running for Black Heath Harriers and is also a qualified athletics coach having coached at Windsor, Slough, Eton and Hounslow athletics clubs. He currently runs for Surrey based Runnymede Runners and regularly competes in both road and off-road races having completed 10 marathons to date.

Stephen enjoys most sports and regularly plays football and tennis. He also has been practicing the martial art Jeet Kune Do for many years. Highly experienced, professional and friendly Stephen works with the Diets Don’t Work Method to keeps sessions varied, interesting and goal orientated.

Desert Island Selection

Album: Stevie Wonder Inner Visions
Movie: The Big Lebowski
Single luxury Item: A radio

Areas of specific expertise

Nutrition – Weight loss – TRX – Stability ball – Strength training – Boxercise – Circuits

Personal Training areas covered

Ascot –  Kingston upon Thames – Sunningdale – Egham

Keith Atkinson

Keith Atkinson

12 times British windsurfing champion, Keith knows first hand what it takes to meet and reach your goals. A wide range of qualifications and a fun approach leading to lasting results.

He can help you to find the motivation, vision, commitment and perseverance to reach your goals even if you are an absolute beginner. Keith uses his experience gained over many years on the world windsurfing tour not just to help clients get fit and toned but also to balance the pressures of work, travel and family life with structured exercise and healthy eating. He knows that self-motivation is not always easy and so focuses on step by step change for lasting success.

Keith is extremely well qualified in a wide range of disciplines; his fun but challenging approach will give you the best possible chance of success whatever your goals.

Desert island selection

Album: Meteora by Linkin Park
Movie: Transformers
Single luxury item: Windsurfer

Areas of specific expertise

Tri planar kettlebells – Core stability – Powerplate training

Personal Training areas covered

Windsor – AscotSunningdaleMaidenhead

Phil Chalmers

Phil Chalmers

Having come to Personal Training a little later in life, Phil is kind and encouraging with his clients. He recently completed the Thames 250, the longest non-stop running race in the UK and plans to row the Atlantic next year.

Phil Chalmers left his previous life as a Software Project Manager to qualify through Premier, attaining REPS Advanced Instructor Level 3 and proving that life really can begin again at 40. He has worked through health club & corporate organisations to gain a wide experience of clients from most walks of life.

Phil now provides personal training in Reading. He operates through his dedicated one-on-one studio, comes to you at home, or in the great outdoors. He has experience of many different sports, currently focusing on rowing, running and cricket, having rediscovered the latter after a break of 20+ years. He recently completed the Thames 250, the longest non-stop running event in the UK and brings this determination to every client’s Personal Training session.

Desert Island Selection

Album: All Mod Cons by The Jam
Movie: The Deerhunter
Single Luxury Item: Solar powered razor

Areas of specific expertise

Nutrition – Weight loss – TRX – Stability ball – Strength training – Boxercise – Circuits

Personal Training areas covered

Reading– Tilehurst – Woodley – Twyford – Wokingham